Season 3 (2025)

Episodes: 10

Star Cast: Adam Richman , Campbell Scott , Gary Hoover , Don Wildman ,

Episodes List

Ep.1 The World in Your Palm

Air Date: 2025-06-01

The biggest names in computers go head-to-head in a race to create the first portable computers; through failures, alliances and the return of an American icon, they'll usher in their first ever handheld device.

Ep.2 The Retail Reckoning

Air Date: 2025-06-08

Three American retail icons are born within months of each other in 1962, sparking a rivalry for the ages.

Ep.3 Rise of the Internet Empires

Air Date: 2025-06-15

An ambitious upstart leaves Wall Street to start an internet store that becomes a global empire, while a young computer programmer revolutionizes the way we buy and sell online--creating rival multibillion-dollar brands that become household names.

Ep.4 Hardware Warfare

Air Date: 2025-06-22

Family-owned hardware stores become behemoth brands who battle it out taking big risks, ushering in new innovations, and betting it all in a race to become the number one hardware store chain in America.

Ep.5 Rise of the Office Machines

Air Date: 2025-06-29

To simplify tedious office tasks in the mid-20th century, one unknown company introduces the world's first photocopier and becomes a household name.

Ep.6 Photo Bombs

Air Date: 2025-07-06

An underdog breaks the mold by creating instant photography, revolutionizing how we take photos. And it kicks off a war of innovation between two iconic companies battling to be the number one camera brand in the country.