Series 20 (2026)
The ultimate business battle is back for its twentieth series, with the return of Lord Sugar, Baroness Brady and Tim Campbell MBE. Britain’s entrepreneurial elite face off in the hope of winning Lord Sugar’s £250,000 investment.
Episodes: 12
Star Cast: Lord Alan Sugar , Mark Halliley , Karren Brady , Tim Campbell ,
Episodes List
Ep.1 Hong Kong
Air Date: 2026-01-29
Lord Sugar’s business hopefuls jet off to Hong Kong on a mission to secure nine items at knock-down prices. In the boardroom, the boss is back and the firing finger is fully loaded.
Ep.2 Children’s Story
Air Date: 2026-02-05
Once upon a time, 18 candidates were tasked with creating a story book. Unfinished illustrations and a stinky storyline mean the fairy tale is over, and another candidate is fired.
Ep.3 Chicken v Egg
Air Date: 2026-02-12
Week 3, and it's chicken v egg. The candidates race to turn ingredients into a profit, but ruffled feathers and picky eaters spark drama in the boardroom.
Ep.4 Advertising Water
Air Date: 2026-02-19
The candidates must tap into the bottled water market to create a TV advertisement and a social media campaign, but watered-down branding and wishy-washy ads mean a candidate is filtered out.
Ep.5 Flowers
Air Date: 2026-02-26
The candidates turn petals into profits, selling flowers to the public and corporate clients. But a bunch of problems lead to a pruning in the boardroom.
Ep.6 Egypt
Air Date: 2026-03-05
The candidates head to Egypt to put on corporate away days. One team heads to the desert but ends up having a bumpy ride, and the rest run a lagoon tour which is anything but relaxing.
Ep.7 Gamified Fitness
Air Date: 2026-03-12
It's week 7, and the candidates take on virtual reality fitness. They’re tasked with building demos and brands before chasing investment. In the boardroom, for one team, it’s game over.
Ep.8 Discount Buying: Take Two
Air Date: 2026-03-19
It's week 8, and the candidates are sent to the Isle of Wight to secure nine items for the best price. A last-minute dash to the finish sets up a close race in the boardroom.
Ep.9 TV Selling
Air Date: 2026-03-26
It's week 7, and the candidates take on TV selling, selecting products which they hope will win over the nation before selling their socks off on a TV shopping channel.
Ep.10 Episode 10
Air Date: 2026-04-02
Ep.11 Interviews
Air Date: 2026-04-09
